The FINANCIAL -- PUMA, one of the world’s leading sport-lifestyle brands announced a partnership with one of the most important teams in Brazil: Botafogo de Futebol e Regatas club, according to PUMA.

Through the multiple year partnership, PUMA will be responsible for the development of all official performance material of the alvinegro team – including the youth categories – and it will also become the official partner of replica kits, lifestyle apparel and other products that will be launched during the contract.

According to Carlos Laje, General Manager of PUMA Latin America, the company is very excited with the new partnership. “Botafogo and the city of Rio de Janeiro, worldwidely known for the mix of sport and lifestyle, are in perfect synergy with the company’s values. Joy, enthusiasm and passion for Botafogo make this partnership a perfect match. Our association with the team will further consolidate the position of PUMA as one of the leading sports brands in the world”.

Botafogo becomes a key communication piece in the football strategy of PUMA Latin America, joining teams such as Pumas UNAM of Mexico, Independiente of Argentina, Universidad Católica of Chile and Peñarol of Uruguay. The brand has partnered with several national teams such as Italy, Czech Republic, Switzerland, South Africa, Cameroon, Ghana, Ivory Coast, Algeria, Chile and Uruguay. In addition to sponsoring international prestige players such as Sergio ‘Kun’ Aguero, Radamel Falcao, Samuel Eto’o, Cesc Fabregas, Yayá Touré, Thierry Henry, among others.

The new kit of Alvinegro club, developed by PUMA, will be launched in mid-March on a great event in Rio de Janeiro.

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