The FINANCIAL -- The Quaker Oats Company, a division of PepsiCo, and The Chicago Fire Soccer Club are kicking off a season of food, fitness and fun for the city's soccer fans and families, according to PepsiCo.

The club named Quaker as the official Breakfast Foods & Nutritious Snacks Partner of the Chicago Fire, and the centerpiece of the partnership is the new 2012 jersey, which prominently features the famed Quaker logo in a powerful yet classic design. This is only the Fire's second jersey sponsor in the club's 15-year history.

Throughout the partnership, Quaker and the Chicago Fire will team up to reach thousands of families, on-and-off-the-field and demonstrate the importance of eating right and staying fit. As part of this shared commitment, Quaker will provide the Chicago Fire players with nourishing breakfasts and snacks to help them fuel their performance throughout the season.  For more than 134 years Quaker has had a longstanding tradition of keeping families happy and healthy both nationally and locally in Chicago.

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