The FINANCIAL -- Nestlé is adapting the packaging of some of its products to
ensure consumers of all ages can use them without difficulty,according to Nestlé.
One approach, established by the University of Cambridge in the United Kingdom, is called 'Inclusive Design'.
Nestlé is the first food and beverage company to adopt this method following its partnership with the university in 2009.
Inclusive Design is a process which seeks to develop product design to meet the needs of more people.
Companies can use a number of specialist Inclusive Design tools to determine how they can make products easier to use.The move by Nestlé Australia to redesign some of its packaging has been welcomed by arthritis sufferer Wendy Favorito, a 41-year-old speech pathologist from Sydney.
Since she was diagnosed with juvenile arthritis at the age of six, everyday tasks such as making her children’s lunches or opening bottles have been extremely difficult.Nescafé Gold is not the only Nestlé product that has had a design revamp.
In the United States, the company launched new packaging for its ready-to-drink brand Boost in February last year.
The complete nutritional drink range is targeted at elderly people who are malnourished or at risk of malnutrition.
To make it easier for such consumers to use the Boost product range, a global team of Nestlé experts worked together to redesign the packaging.
Improvements include an easy-to-grip bottle, easy-to-open cap without the inner seal and easy-to-handle multipack holders.
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