The FINANCIAL -- On 24 january Starbucks will open its first store at Sweden’s Gothenburg Central Station. Starbucks licensed partner, SSP, will manage the day to day operations, according to Starbucks .

This store is the first Starbucks store in Sweden located in a city centre and accessible to non-travelling customers. SSP opened the first Swedish Starbucks store at Arlanda Airport in 2010.  The store will be located in the Central Station of Gothenburg, adjacent to the former entrance facing Nordstan. This new location will offer local customers, commuters and travellers high-quality coffee, innovative products an inviting and relaxed atmosphere and the legendary Starbucks Experience.

The opening of Starbucks in Gothenburg is further proof of SSP’s commitment to adding quality brands to its broad food and catering portfolio and confirms the partnership between the two companies. SSP and Starbucks announced a strategic license partnership in June 2008. 

Both SSP and Starbucks are committed to the growing demand for high-quality coffee and service in Sweden and are planning the opening of a third store in Malmö in February this year.

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