| Starbucks Takes 11 Percent Share of Premium Single Cup Segment in First Two Months |
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27/01/2012 06:15 (119 Day 03:05 minutes ago) | |||||
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The FINANCIAL -- At the end of 2011, just two months after the launch, Starbucks Coffee Company shipped more than 100 million K-Cup packs and achieved a weighted All Commodity Volume distribution across all channels of approximately 71 percent, according to Starbucks Company.
The growth of the premium single cup coffee segment has been explosive over the last several years, up 138 percent year over year for the 52 weeks ended January 1, 2012. Starbucks VIA Ready Brew contributed to this growth with system-wide sales of $250 million in 2011.
On January 10, 2012, Starbucks officially launched Starbucks Blonde Roast coffees Starbucks Willow Blend and Starbucks Veranda Blend, the latter of which is available in Starbucks Coffee K-Cup Packs, further fueling growth of this market segment for Starbucks .
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