The FINANCIAL -- Natakhtari Company has been indulging its consumers with innovations and various events for years. This time it offered one more surprise to beer fans.

Tbilisi Event Hall got crowded on January 24, because Natakhtari Company organized another grand presentation – reception. Hosts presented rebranded Natakhtari, which deserved due recognition of guests. After official part of the presentation, a music evening was organized with participation of Tbilisi Municipality Big Band and Georgian singers. Natakhtari prepared presents for invited guests. A drawing was held, where guests could win 2 refrigerators full with Natakhtari Beer as well as 100 Natakhtari Beer bottles.

The evening was crowned with a mix of Belgian DJ PHILL DA CUNHA, the event’s special guest.

Tornike Nikolaishvili (Marketing Manager of Natakhtari Company): Today Natakhtari’s friends have gathered here to whom we are going to present rebranded Natakhtari, renewed on the basis of loyal request of our consumers. The bottle, label design and logotype have been changed. In our opinion, the product became subtle and esthetically even more attractive, which, of course, will bring higher satisfaction to customers.

-    Will the Company continue its drawings on facebook?

-    Sure, with higher intensity.

Maia Baratashvili (Singer): Today is a very good day for Natakhtari. Newly designed bottle was produced. Although I am not a beer consumer, I know that everyone is aware of Natakhtari’s name and this product is popular and successful on the market. As regards the musical side of the event, Big Band of Tbilisi Municipality participates in it and congratulates Natakhtari on this achievement. We have a merry and dynamic program with soloists. So the audience will not get sad.

Dini Virsaladze (Pianist): I congratulate Natakhtari on one more success. We have prepared a very interesting and diverse program. Many soloists take part in it, therefore, compositions of various genres and directions will be performed.  

Tako Gachechiladze (Singer):  I congratulate Natakhtari on this accomplishment and wish it success. I’m taking part in a concert and will sing 2 songs. 

Mariko Ebralidze (Singer):  I congratulate Natakhtari on this day and hope that the audience will like the concert with so many singers. I myself will sing 2 songs with a great pleasure. 

Giorgi Sukhitashvili (Singer): I’ll sing with higher enthusiasm at today’s concert. As regards Natakhtari’s renewed design, I like it very much. You may have a lot of apparel at home but when you have a new one, you want to wear it. To be honest, I was not unhappy with the previous taste and design of Natakhtari Beer, but the rebranded features are much better. I don’t want to diminish the other companies, but Natakhtari is the only beer on the Georgian market, which tastes like foreign beers. Therefore, I am a frequent consumer of Natakhtari. I am happy that it exists and wish the company further success.

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