The FINANCIAL -- PUMA announced on 2 Feb. it
has entered into a new multi-year partnership with BMW Motorsport.
According to PUMA the global Sportlifestyle brand has become the Official Supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring. PUMA will also assume the role of Exclusive Licensed Partner for BMW Motorsport for the product categories of Footwear, Apparel and Accessories.
This new partnership, effective from 1 February 2012, will see PUMA benefit from prominent branding locations on all BMW Motorsport racing cars and all Race and Teamwear for BMW Motorsport technical staff. With BMW re-entering the DTM racing class in 2012 following an illustrious history in GT car racing, PUMA will outfit drivers Martin Tomczyk, Bruno Spengler, Andy Priaulx, Augusto Farfus, Dirk Werne and Joey Hand with the latest innovations in fireproof technology.
In 2004, PUMA first partnered with BMW Motorsport, through its involvement with the BMW Williams Formula One team. This relationship continued when BMW acquired Sauber F1 to become BMW Sauber F1, and after BMW ceased its Formula One activities in 2009 to reorganise its activities, PUMA and BMW Motorsport have once again joined forces with this new deal.
PUMA will also develop BMW Motorsport licensed products for global sales and distribution. While existing motorsport markets in Europe are a key focus for this distribution, a strong emphasis will be placed on expanding sales performance of BMW Motorsport products in emerging markets, particularly in Asia Pacific and the Americas.
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