The FINANCIAL -- Nike Football’s new
Brasil uniform for 2012-2013 celebrates Jeitinho Brasileiro the spirit that encompasses the resilience,
creativity and relentlessly positive and innovative approach that has
helped make the Brasil National Team the most successful in the history
of football.
According to NIKE, the Brasilian home jersey, affectionately known as Amarelinha, has become a revered national symbol that represents both the hopes of the Brasilian people and their vibrant and diverse culture.
In line with Nike’s commitment to superior athletic performance and lower environmental impact, the fabric of the new shorts is made with 100% recycled polyester, while the fabric of the jerseys is made with at least 96% recycled polyester. Kits are made using an average of 13 recycled plastic bottles.
The new kit marks a return to tradition with a classic, authentic design that recognizes the country's glorious football history. The shirt boasts a clean yellow body and a classic V-neck collar with a thin green trim. The shirt also features deep green cuffs, which can be turned over to reveal the rallying cry of Nascido Para Jogar Futebol written in the style of Pichacao, a distinctive form of urban graffiti.
Printed on the inside of the back of the neck is a graphic by Brasilian artist Don Torelly. The graphic depicts an outline of the Brasilian federation’s crest containing the Southern Cross, a constellation of stars that was seen over Rio de Janeiro when the Brasilian republic was founded in 1889.
The design of the bold green numbers on the shirts is inspired by the numbers on Brasil’s national bank notes.
The new home shorts are a traditional blue color with a thick white stripe along the side.The new home socks, now with improved cushioning for greater comfort, movement and protection, are white with a green band at the top. A band of diamonds wraps around the center, echoing the tattoos of indigenous warriors.
The new kits are Nike Football’s lightest ever -- up to 23 percent lighter than the previous versions. Nike Dri-FIT technology is incorporated throughout the kits, which helps regulate players’ temperatures on pitch by removing sweat from the body to keep them dry and cool. Laser-cut ventilation on the shirts delivers localized cooling where athletes need it most.
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