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Friday, May 25, 2012
News Making Money

Diet Pepsi Refreshes Mercedes-Benz Fashion Week With An Out-Of-The-Box Runway Experience

08/02/2012 04:56 (107 Day 05:37 minutes ago)

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The FINANCIAL -- Diet Pepsi returns to Mercedes-Benz Fashion Week to provide a refreshing take on a traditional runway show experience.

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According to PepsiCo, in partnership with fashion commentator Simon Doonan, Diet Pepsi will give four up-and-coming regional designers the opportunity to showcase their collections at the ‘Diet Pepsi Style Studio’ fashion show on February 9th at 8:00 p.m. in The Box at Lincoln Center.

Curated by Simon Doonan and presented on a set designed by Jonathan Adler, each designer will bring their unique hometown perspective to three themed fall looks.  The themes, reflecting key style trends, include fierce safari prints, avant garde workwear and metallic finishes inspired by the refreshing Diet Pepsi can.

 

Following the show, the regional looks will be on display in the Diet Pepsi Refresh Studio, located in the Grand Lobby of Lincoln Center.  Designed by Jonathan Adler, the Diet Pepsi Refresh Studio provides guests a place to relax and recharge, while staying up-to-date with the week’s trends and shows.  Diet Pepsi will also treat guests to ‘refreshing moments,’ daily, surprising experiences designed to delight and uplift hurried fashionistas.

 

 

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