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Friday, May 25, 2012
News Making Money

Jordan Brand Introduces All-Star Inspired Signature Shoes

11/02/2012 03:20 (104 Day 07:33 minutes ago)

The FINANCIAL -- Last week, Team Jordan athletes Dwyane Wade, Carmelo Anthony and Chris Paul were each named starters to the 2012 NBA All-Star game being held in Orlando later this month.

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To coincide with the game, Jordan Brand has unveiled new All-Star inspired colorways of the Fly Wade 2, Melo M8 and CP3.V.

Acording to Nike, Dwyane Wade will be making his seventh-consecutive start this year, in what will be his eighth-overall All-Star appearance. D-Wade will be wearing his signature Jordan Fly Wade 2 in a Varsity Royal/Midnight Navy colorway while playing for the East. The Fly Wade 2 was engineered for Dwyane Wade’s high-flying play and for players looking to elevate their game to the next level.  In addition, the Fly Wade 2 combines Hyperfuse construction with an ultra responsive Lunarlon midsole resulting in championship caliber performance.

Carmelo Anthony will be joining Wade on the East for his fifth All-Star appearance. Melo will be sporting his own edition of the Jordan Melo M8 in Varsity Royal/Midnight Navy.  The Melo M8 was designed with insights from Carmelo Anthony and is the performance shoe designed for players looking to burst through their defenders and power through the paint as they fly through the air to deliver an explosive finish at the rim. The Melo M8 features a Max Air unit in the heel and a Nike Zoom unit in the forefoot to provide impact protection and lightweight cushioning. In addition, The Melo M8 features next generation Flywire technology on the quarter panel for additional support and comfort.

Chris Paul will be holding down Team Jordan on the West squad, making his fifth-straight All-Star appearance and third-straight start. CP3 will be breaking out a Gym Red colorway of the Jordan CP3.V.  The CP3.V was custom built for Chris Paul and his unique high-speed style of play and for players looking to be a step quicker than the competition. Designed with the most lightweight, supportive technology available, the next generation Flywire construction has made the CP3.V the lightest CP3 model to date. Innovative Podulon technology and the Phylon midsole combined with a Cushlon upper gives players an impossibly quick response when flying down the court.

The All-Star inspired colorways of the Fly Wade 2, Melo M8 and CP3.V will be hitting retail on Thursday, February 23.

 

 

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