| ConAgra : Peter Pan Peanut Butter and Kimberly Williams-Paisley to Fight Child Hunger |
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20/01/2010 15:10 (744 Day 18:42 minutes ago) | |||||
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The FINANCIAL -- Beginning this month, families all over the country can join Peter Pan peanut butter, a brand of ConAgra Foods (NYSE:CAG), and Kimberly Williams-Paisley in the fight to end child hunger by participating in “Pack a Peanut Butter Sandwich Day.”
"Peter Pan peanut butter is kicking off the effort with a $200,000 donation, which will provide more than one million meals to Feeding America, the nation’s leading hunger-relief organization," ConAgra reported.
“Pack a Peanut Butter Sandwich Day” will take place every Wednesday through the end of February. Peter Pan peanut butter is encouraging parents and their children to pack a peanut butter sandwich as part of their lunch instead of buying lunch, and then donate their lunch money to Feeding America. According to Feeding America, $1 provides seven meals, so based on an average school lunch price of about $21, for every lunch packed and every Wednesday’s lunch money donated, Feeding America can help provide up to 14 meals to individuals in need.
“Ending childhood hunger is something I care deeply about, and I'm grateful to ConAgra Foods and Peter Pan peanut butter for initiating this challenge to families to get involved in the fight against hunger with their ‘Pack a Peanut Butter Sandwich Day’ campaign,” said Kimberly Williams-Paisley.
To participate in “Pack a Peanut Butter Sandwich Day,” parents can log on to the Peter Pan peanut butter Web site at www.PeterPanPB.com. The Web site contains resources encouraging participation in “Pack a Peanut Butter Sandwich Day,” including posters and note cards, as well as instructions on how to donate lunch money to Feeding America.
“Peter Pan peanut butter believes that no child in the United States should grow up hungry,” said Karl Sears, vice president/general manager of specialty foods at ConAgra Foods. “That’s why we are making a donation that will provide more than one million meals to Feeding America, and we hope families will join us to make a difference.”
In addition to raising funds, Peter Pan peanut butter is providing families a storybook on its Web site that shows them five easy ways they can join in the fight to end child hunger, which affects one in five kids in the United States.
“Peter Pan peanut butter’s parent company, ConAgra Foods, has been a longtime, impactful partner to Feeding America in the fight against domestic hunger, providing both food and funds for more than 15 years,” said Vicki Escarra, president and CEO of Feeding America. “Seventeen million children in this country are struggling with hunger. We are so grateful to Peter Pan peanut butter for this commitment to fight child hunger with Feeding America through ‘Pack a Peanut Butter Sandwich Day.’”
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