The FINANCIAL -- Starbucks Coffee Company  (NASDAQ: SBUX) and its licensed partner, SSP, tone of the leading dedicated operators of food and beverage brands in travel locations worldwide, opened Sweden’s first  Starbucks Coffeehouse at Stockholm-Arlanda Airport , Terminal 5, gate area 1-10.

“SSP Sweden has looked forward to this day for a long time,” says Lars Edengréen, Managing Director SSP Sweden.  “With a spacious seating area, the new coffeehouse will undoubtedly be a comfortable place for travelers to relax while enjoying their favorite Starbucks coffee.  SSP and Starbucks have a shared passion for making customers feel at home. We are thrilled that with Starbucks we can bring another world-class brand to the Airport which further strengthens our position as the food travel experts, offering an unrivaled portfolio of leading brands.”

"The store is located air-side with a view over the runways. It offers travelers the legendary Starbucks Experience, high-quality arabica coffee, and innovative products in an inviting and relaxed atmosphere," Starbucks said.

“Starbucks is delighted to open our first store in Stockholm at Arlanda,” said Buck Hendrix, president, Starbucks Europe, Middle East and Africa. We have great respect for the rich coffee culture in Sweden and we look forward to working with SSP to bring the Starbucks Experience to our customers in Sweden.

“Our strategic relationship with SSP aligns with Starbucks strategy to open stores where customers expect it to be and meets the growing demand for high quality coffee and service in the travel channel,” continued Hendrix.  “This agreement further supports Starbucks intent to increase its international store growth with licensed partners who have proven experience and demonstrated success.”

Starbucks and SSP announced their strategic partnership in June, 2008 and since have opened stores in the UK, Spain, France, Germany and Switzerland.
 
“Stockholm-Arlanda Airport is Sweden’s principal international Airport , and in the food & beverage facilities we strive to combine the best from Sweden with the best from the rest of the world. As a leading international brand, Starbucks fits seamlessly into that strategy. The fact that Starbucks opens its first store in Sweden at Stockholm-Arlanda Airport gives credit to the special and innovative character of this marketplace, but most importantly we are sure that our passengers will greatly enjoy the fact that they can now have a Starbucks coffee at their Swedish Airport ,” says Anne-Marie Zuidweg, Managing Director Arlanda Shopping, Stockholm-Arlanda Airport . 

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