| The New York Times Launches New Trade Campaign, 'Numbers' |
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16/03/2010 12:57 (697 Day 21:17 minutes ago) | |||||
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The FINANCIAL -- The New York Times announced a new trade campaign, "Numbers," to launch on March 15.
The campaign is designed to emphasize The Times's loyal and engaged audience in print and online as compared with The Wall Street Journal's.
"Numbers" showcases The Times's size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times's expansive reach online.
"The New York Times has a very loyal and influential audience in New York and this campaign demonstrates that strength across various categories," said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. "The numbers tell the story."
The campaign will launch in print across targeted trade publications including Advertising Age and Women's Wear Daily. Rich media ad units will appear online at AdAge.com, Adweek.com, Brandweek.com, Mediaweek.com, Variety.com, WWD.com and Mediabistro.com. In addition, ads will appear in The New York Times, the International Herald Tribune and on NYTimes.com. The Times will hold "coffee giveaways" at select advertising agencies throughout New York City and beginning in April, the campaign will appear on bus shelters, kiosks and newsstands in Manhattan.
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