| Wall Street Journal Launches "Greater New York" |
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26/04/2010 11:04 (648 Day 21:21 minutes ago) | |||||
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The FINANCIAL -- The Wall Street Journal has launched “Greater New York” – a stand-alone section dedicated to coverage of and commentary on the New York City metropolitan area.
"The new section includes coverage of local real estate, city and state politics, crime and courts, education , health, arts and culture, sports and more. Greater New York complements the Journal’s peerless national and global coverage, creating a complete newspaper to serve readers in its single largest market," Wall Street Journal said.
Beginning today, Greater New York will appear six days per week as a stand-alone, full color section in all print editions of the Journal in the New York metropolitan area, including parts of Long Island, Connecticut and New Jersey. Led by a dedicated editorial team, Greater New York also offers continuously updated content and online-only features on WSJ.com
“Our section is about New York for New Yorkers. Greater New York provides us with the ability to better serve our existing readers, and for new readers, it provides an entry point to discover our much more comprehensive newspaper,” said Robert Thomson, editor-in-chief, Dow Jones & Company, and managing editor, The Wall Street Journal. “As others have retreated, we have been investing in content – there has never been a larger market for high quality news and analysis, and the greatest market of all is New York.”
A New Perspective on the Topics That Matter to New York
The Journal’s coverage in Greater New York focuses on the subjects and people that are of most interest to a local audience, led by a team of reporters and editors through breaking news, reporting and analysis, regular columns and columnists, and charts and features to illustrate news and trends.
Highlights of Greater New York’s daily coverage include:
Daily coverage of the closely watched world of New York residential and commercial real estate;
A regularly updated blog, Metropolis, focusing on the day’s news and the daily triumphs and indignities of being a New Yorker, including occasional looks into city etiquette, neighborhood characters, breaking news and a regular white-collar crime blotter;
Advertisers in Greater New York are a diverse group who recognize the opportunity the new section affords to reach a high quality, targeted audience. Marketers across categories such as retail, luxury, auto, travel, banking, telecommunications and education have signed on for Greater New York, including several clients that are new to the Journal franchise. Launch advertisers include Saks Fifth Avenue, Bloomingdale’s, DKNY, Delta, First Republic Bank and Wempe.
“The Journal has a proven track record of helping advertisers reach an unmatched, quality audience comprising the most sophisticated, affluent and influential readers,” said Michael Rooney, chief revenue officer, The Wall Street Journal. “Greater New York is another prime example of how we look to serve our readers and advertisers with peerless content in a compelling environment.”
In an effort to help readers explore locations around the city, the Journal has teamed up with Foursquare, a location-based social network, to create Wall Street Journal badges and tips related to Greater New York content. Readers can earn badges as they check into locations around the city, including restaurants, museums and other locations.
The Urban Adventurer badge can be unlocked by checking into each of the city’s five boroughs, while the Lunch Box badge is unlocked by checking into restaurants reviewed in the column. For readers spending time downtown, a BankerBadge can be unlockedwith check-ins aroundthe Financial District.
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