| ATP and FedEx Announce New Global Sponsorship |
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09/09/2010 12:44 (520 Day 10:29 minutes ago) | |||||
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The FINANCIAL -- The ATP and FedEx (NYSE: FDX) have signed a three-year agreement that brings FedEx on board as a new global Platinum Sponsor and Official Carrier of the ATP World Tour.
The sponsorship will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013.
In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 different countries. Reliable performance will be a prevalent theme across all activation and reinforced visually with FedEx brand exposure on court at tournaments spanning four continents and on ATPWorldTour.com, the world’s most popular website dedicated to tennis.
FedEx will develop an enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, in pressure situations and against specific opponents. This information, along with player videos, polls and more will be featured in a new section on ATPWorldTour.com called the FedEx Reliability Zone.
“We are happy to welcome FedEx as a global sponsor of the ATP World Tour. FedEx is a recognised leader in sports marketing and we are proud that they have chosen the ATP World Tour for this major foray into international sports sponsorship,” said Adam Helfant, ATP Executive Chairman & President.
FedEx has an extensive history in sports marketing, with sponsorships of the PGA TOUR and the FedExCup, Joe Gibbs Racing, NFL, Roland-Garros in France, FedExField in Washington D.C., FedExForum in Memphis, Tenn. and a more than 20 year relationship with the PGA TOUR’s St. Jude Classic.
“The global nature of the ATP World Tour perfectly complements FedEx which serves customers in more than 220 countries and territories worldwide,” said Rajesh Subramaniam, FedEx senior vice president of International Marketing. “In addition to the core attribute of reliability, professional tennis and FedEx also share the characteristics of speed and precision.”
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