Tbilisi. Bank of Georgia , the leading Georgian bank, announced on July 20 that it has started the exclusive issuance and promotion of the new American Express Blue Credit Card in the Georgian market.

Bank of Georgia is the exclusive issuer of American Express payment cards, as well as the American Express merchant acquirer in Georgia.

The American Express Blue Credit Card has been developed with the needs of savvy consumers who are interested in a card product that will meet their financial needs and reward their upwardly mobile lifestyles.

The American Express Blue Card provides a high level of financial freedom and offers its Cardmembers several benefits. The Cardmembers earn 1% CASHBACK on all purchases and 0.5% on all ATM transactions, as well as higher CASHBACK at select merchants, with no limits on the total amount of CASHBACK that can be earned. Furthermore, Cardmembers can enjoy numerous local and global dinning, retail and leisure offers through the American Express Selects™ program, as well as unique Fraud Protection when making purchases offline and online. In addition, the new credit card has a stylish, ultramodern design that will stand out in the market.

“We are delighted to bring a new credit card to the market that will appeal to our existing and potential new clients alike. The American Express Blue Card takes customer service to a higher level by offering clients effective financial flexibility and the ability to earn CASHBACK as they spend. The unique transparent design also makes the Card attractive and underscores the advanced, new benefits that will appeal to our financially qualified customers,” said Irakli Gilauri, CEO Bank of Georgia . “By partnering with American Express, one of the world’s leading brands, Bank of Georgia offers its clients a product that gives access to select lifestyle benefits both locally and abroad. The exclusive right to issue the American Express Blue Card in Georgia will further increase Bank of Georgia 's competitive advantage within the credit card segment.”
 
“We are extremely proud to partner with Bank of Georgia to offer this outstanding new card product in Georgia” said Alex Furber, Vice President, Business Development, American Express Global Network Services. “The Cardmember benefits attached to the Blue Card, such as CASHBACK and the unique design of the Card, will appeal to the growing number of Bank of Georgia ’s customers, who are seeking an innovative, new card product that rewards their lifestyle.”

The American Express Blue Card launched today provides a number of appealing new benefits and services, as well as several core benefits associated with the American Express brand and products around the world.

CASHBACK. Cardmembers will earn 1% CASHBACK on all purchases and 0.5% on all ATM transactions. Higher CASHBACK is also available at select merchants, and there is no limit on the CASHBACK that can be earned. CASHBACK will automatically be credited on the Card at the end of each quarter. 

Unique Design. The American Express Blue Card has an ultramodern design – transparent plastic with a holographic insert. Clarity and transparency of the plastic helps Blue Cards stand out among other credit cards available in the market.

Lifestyle Benefits. Cardmembers will be automatically enrolled into the American Express Selects Program, a global network of select merchants providing exclusive offers and discounts to American Express Cardmembers. Some of the most popular restaurants and shops in Georgia are participating in the Selects Program, as well as thousands of merchants worldwide. 

Fraud Protection. In the unlikely event that an unauthorized person fraudulently uses the Card, whether offline or online, Cardmembers will be reimbursed the full amount.

Financial Flexibility. The American Express Blue Card provides a high credit limit and 55 days interest-free credit on purchases and cash withdrawals, allowing Cardmembers to pay off their balances in full or over time. The Card can be used widely within Georgia in restaurants, hotels and shops, as well as at everyday merchants. Furthermore, Cardmembers have access to cash from any Bank of Georgia ATM and at more than 800,000 ATMs around the world.
World-Class Customer Service, 24 hours a day, 365 days a year. A team of local professionals will provide 24x7 customer service, and Cardmembers can also enjoy online and SMS banking services at anytime, day or night.

About JSC Bank of Georgia

Bank of Georgia is the leading Georgian bank offering a broad range of corporate and investment banking, retail banking, wealth management and insurance services to its customers in Georgia, Ukraine and Belarus. Bank of Georgia is the largest bank in Georgia by assets, loans, deposits and equity, with 34.8% market share by total assets (all data according to the National Bank of Georgia as of 30 April 2010). The bank has 137 branches and approximately 1 million retail and more than 157,000 corporate current accounts. For more information, visit www.bog.ge/ir; www.americanexpress.ge

About American Express

American Express is a global service company providing products, insights and experiences to promote life quality and career success for its customers.  For more information, please visit www.americanexpress.com, www.facebook.com/americanexpress, www.twitter.com/americanexpress or www.youtube.com/americanexpress.

Since 1996, American Express has been pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide. American Express has now established 129  partnerships in 129 markets across the world. Learn more at www.americanexpress.com/gns.

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