| Deutsche Telekom launches new integrated location-based services in selected markets across Europe |
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16/02/2010 13:12 (201 Day 21:02 minutes ago) | |||||
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The FINANCIAL -- Deutsche Telekom announces a range of innovative location-based services in selected markets across Europe, immediately available to millions of customers.
Since Q4 2009, the ‘Local’ section of the web’n’walk portal has been available to T-Mobile customers in Austria, Germany and the UK, and the GPS navigation app in Austria and Germany. This will be followed by a launch of both services in the Netherlands in Q1. Launches in more markets are planned for the first half of 2010.
"Customers can easily find points of interest via the new ‘Local’ section on the existing web’n’walk mobile portal. In addition to maps and directions, the service allows customers to read reviews about specific points of interest, call a venue in one click and check the weather in the area. Deutsche Telekom’s LBS service is truly for the mass market. From launch, customers can access the ‘Local’ section on the web’n’walk portal on more than 200 different mobile phones," Deutsche Telekom says.
The points of interest service on the ‘Local’ section of the web’n’walk portal also connects seamlessly with the turn-by-turn GPS navigation app, so customers can find a point of interest in their vicinity and then use the navigation app with voice guidance and live traffic updates to get there. A dedicated sat nav device is not needed. This GPS navigation app is available on 50 mobile phone models at launch and moving forward most new GPS phones will be supported.
Our open platform approach ensures these new services are accessible to millions of customers on a vast range of phones. I am especially pleased we have leveraged assets within Deutsche Telekom to deliver a service that is comprehensive and relevant – specifically with T-Ventures investor company deCarta, and DT subsidiary DeTeMedien who together with its partners are key suppliers of the points of interest database, “ said Rainer Deutschmann, Senior Vice President Mobile Products at Deutsche Telekom.
Best of all for T-Mobile customers, the ‘Local’ section of the web’n’walk portal is included as part of customers’ regular Internet tariff, there are no additional costs. The turn-by-turn GPS navigation service is a subscription-based offer and customers can enjoy the convenience of paying for this on their existing mobile phone bill, keeping things simple. Pricing vary by country with daily and monthly tariffs as well roaming packages available.
With these new services Deutsche Telekom extends its successful web’n’walk service, which makes the open internet even more relevant, and easy to use anytime and anywhere.
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