| Yahoo! en Español Puts People at the Center of Their Web Experiences |
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01/09/2010 17:09 (528 Day 22:16 minutes ago) | |||||
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Yahoo! en Español (NASDAQ:YHOO) is launching a new customizable homepage that brings together the best of the Web with the best of Yahoo ! en Español in a single destination.
With the new homepage, people can easily add apps - from Yahoo ! en Español or any site on the Web - and access them from their computer or mobile device so that their favorite content, services, and experiences are in their language of choice and always at their fingertips.
"U.S. Hispanics value quality online services and use them to express themselves and to get their pop culture fix. The new customizable Yahoo ! en Español homepage lets people check out the latest news from a favorite Reggaeton artist, keep up with happenings on their favorite novela, or get recent fútbol scores all in one place. Yahoo ! en Español makes it easier to get necessary around-the-clock information via a centralized site serving as a valuable reference for anything from learning more about favorite hobbies to purchasing a new carm," Yahoo ! informs.
"It's certainly a priority for Yahoo ! to place U.S. Hispanics squarely at the center of, and in control of, their Web experience," said Armando Rodríguez, General Manager, Yahoo ! Hispanic Americas. "Yahoo! en Español allows people to harness the ever-expanding Web, making it more personal than ever."
New features of the Yahoo ! en Español homepage include:
This new homepage experience represents the most significant change to the Yahoo ! en Español homepage since the company's inception. This launch is a major milestone in the Yahoo ! Open Strategy, which seeks to mesh the Yahoo ! en Español experience with the best online content and services tailored to U.S. Hispanics.
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