| UK Broadcaster Adopts Adobe Premiere Pro CS5 Software |
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09/09/2010 14:57 (520 Day 13:26 minutes ago) | |||||
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The FINANCIAL -- Adobe Systems Incorporated (Nasdaq:ADBE) on September 9 announced, at the IBC 2010 Conference and Exhibition, that the British Broadcasting Corporation (BBC) is adopting the award-winning Adobe Premiere Pro CS5 software to support its Creative Desktop Initiative, through which the corporation is improving workflow efficiency, creating a tapeless environment and reducing costs.
The corporation launched the Creative Desktop Initiative in 2007, and is now implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software as the company’s primary tool for desktop nonlinear editing. The broadcaster’s expanded use of Adobe Premiere Pro CS5 software highlights the growing momentum for Adobe Creative Suite 5 Production Premium across the broadcast industry.
Adobe will demonstrate its next-generation video and rich media solutions that improve the creation and delivery of content for broadcasters and media companies during the IBC 2010 Exhibition at its stand (Hall 7, Stand H.23) in the RAI Convention Center, Sept. 10-14.
“The BBC is recognized around the world as a producer of high-quality programming and news that can be trusted," said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “By moving to Adobe Premiere Pro CS5 software, the BBC will be able to boost efficiency by working with software that is integrated with their core systems, and supports rich metadata for content repurposing that can result in new revenue streams.”
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