The FINANCIAL -- The Wall Street Journal on September 12 announced WSJwine, a new service offered to its readers and other wine lovers. WSJwine offers access to quality wines of outstanding value through a direct-to-home wine service.

WSJwine will offer wine from all over the world through a dedicated website, toll free number or standard mail. Customers will have the option to purchase individual bottles, full cases or receive ongoing shipments of mixed cases delivered to their homes or businesses. The range will include quality everyday wines to fine and rare specials, and will build over time. Many are from smaller production wineries, not readily available in stores. The combination of quality wine, excellent value and high levels of service will deliver a unique wine experience to meet the discerning tastes of the Journal reader.

"We established WSJwine to offer something truly distinct and valuable to our subscribers," said Paul Bascobert, chief marketing officer, Dow Jones & Company. "We know from extensive research that many of our subscribers enjoy good wine and also have an interest in learning more about wine. WSJwine was designed to offer great wine values and tap the natural curiosity of our readers."

According to Dow Jones, the Journal has partnered with Direct Wines-one of the world's leading direct-to-home wine merchants-to source and manage this service on behalf of WSJwine. Direct Wines has 40 years experience in sourcing quality wines and delivering service to the standards Journal readers are accustomed to. Direct Wines currently sources from 20 different countries.

"We want to highlight passionate winemakers who are entrepreneurs in their own right," says Adrian Bentham, cellar director, WSJwine. "We want to offer their wines and tell their stories. We know wine lovers are keen to know more about the people and the places behind their wines. There are so many great wines and wineries all over the world. Our mission is to help those who appreciate good wines to discover some of the best."

Fundamental to WSJwine is exceptional customer service and support. Wine buyers can call a toll free number for individual, knowledgeable advice on wine selection and food pairings. Delivery is direct to the door via licensed retailers in compliance with each state's established legal procedures. If for any reason a wine fails to satisfy, the customer will receive a full refund. Currently, WSJwine is available in 33 states in the U.S.

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