| Dow Jones Media Relations Manager Gives Public Relations Professionals an Edge in Pinpointing Key In |
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10/11/2009 12:14 (303 Day 03:32 minutes ago) | |||||
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The FINANCIAL -- Dow Jones Media Relations Manager, a news-enabled media database and contact management tool that helps communications professionals pinpoint and engage the journalists and bloggers who are most likely to be interested in their story, is now available from Dow Jones & Company.
The new tool simplifies media relations tasks to save time, increase productivity and generate better results from media outreach.
The offering links Dow Jones's vast global collection of traditional and social media coverage with journalist, broadcast and blogger contact information, profiles, beat and pitch data. With this new tool, communications professionals are better able to identify who will be most interested in their story and how best to contact and pitch to them. Communications professionals can locate the right journalist or blogger to pitch based on the actual words and topics they're currently writing about rather than just their beat topic. They can also seamlessly view analysis of what that journalist or blogger is covering, including companies, industries, subjects and executives as well as the keywords they are most frequently using in their articles or posts.
"For communications professionals, the increasingly fragmented media landscape adds to the challenge of quickly finding the right journalist or blogger who will be interested in their story," says Martin Murtland, managing director, Dow Jones Solutions for Communications Professionals. "Dow Jones Media Relations Manager helps media relations professionals build media lists and personalized, highly relevant and more effective pitches based on the stories the journalists or bloggers have actually written or communicated."
With Dow Jones Media Relations Manager, communications professionals can maintain message consistency by easily sharing key talking points across media relations teams and spokespeople - regardless of location or work hours. A point-and-click interface helps speed up the process of preparing briefing books and media lists, prepping executives for interviews, tracking interactions with the media, and monitoring and evaluating coverage generated by their efforts.
The launch marks the further expansion of Dow Jones's workflow solutions for communications professionals. The company's media monitoring and media evaluation tools are used by Global Fortune 2000 companies, public relations agencies, government and nonprofits to research campaigns faster and more thoroughly, stay ahead of breaking news, monitor social media conversations, detect issues earlier, measure campaign effectiveness and easily share campaign results with executives and employees.
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