The FINANCIAL -- PLANO, Texas, May 17, 2011 -- Lay's, America's favorite potato chip and
a leading brand from PepsiCo's Frito-Lay division, is teaming up with
Dollar General and the Country Music Association (CMA) for a sweepstakes
that will give fans the chance to win a trip to the 2011 CMA Music
Festival.
The ultimate country music celebration will feature country music superstars such as Keith Urban, Lady Antebellum, Reba, and more.
From now until May 22, 2011, at 11:59 PM/CT, fans can enter the Lay's/Dollar General CMA Music Festival sweepstakes at www.dollargeneral.com for their chance to win. Ten winners will be selected to receive an exclusive, four-night CMA Music Festival experience for two that includes air transportation, hotel accommodations, ground transportation, festival tickets and $500 in spending money.
CMA Music Festival takes place Thursday, June 9, through Sunday, June 12, 2011, in downtown Nashville. The event, which celebrates its 40th anniversary this year, includes an exciting line-up of live concerts featuring some of country music's iconic legends, current hit-makers and up-and-coming performers. Thousands of country music fans from around the world attend the festival each year, enjoying live performances, autograph signings, family activities, and more. Lay's is the official snack of this year's CMA Music Festival and the sponsor of the Lay's Stage at Bridgestone Plaza, which will welcome dozens of popular performers throughout the event.
The Lay's/Dollar General CMA Music Festival sweepstakes is only open to legal residents of the 50 United States and District of Columbia, 18 and older.
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