The FINANCIAL -- TORONTO, May 31, 2011, 2011 – When it comes to personality, a majority
of Canadian women (65%) say they are more like Thelma than Louise,
according to results from a national survey commissioned by MasterCard Canada in celebration of the 20(th) anniversary of the Thelma &
Louise movie.
Iconic characters from a movie that celebrates the strength and depth of women’s friendships, Thelma is the laid-back and relaxed personality compared to Louise’s dominant one.
The MasterCard survey was done in support of “Thelma & Louise: The 20(th) Anniversary Homecoming” on June 7 at Roy Thomson Hall to benefit Women’s College Hospital Foundation.
Nothing like a good old-fashioned gab fest Social media wasn’t around for Thelma and Louise in 1991, and the majority of Canadian women (81%) still prefer to keep in touch with their best friends through a simple phone call.
E-mail was second (55%) followed by text message (32%) and instant messaging (25%). The least popular method of keeping in touch?Letters (6%).
“Canadian women lead busy lives, but they still take the time to call their best friends – to make that human connection,” says Lilian Tomovich, Head of Marketing, MasterCard Canada. “As the saying goes: time is money, but taking the time to catch up with your best friend?Priceless.”
Solid as a… …rock. Eighty-four per cent of Canadian women described their best friend as “a rock – she helps me through the good times and bad.” Three-quarters of women (75%) say their best friends have stood by them through bad decisions.
What is friendship without comfort and growth? We all get the blues, but 90 per cent of Canadian women say their best friends make them feel better when they’re down, while 80 per cent said their best friend makes them a better person.
Friendships first Women are willing to give up a long list of treats and indulgences, including chocolate (43%), a day at the spa (41%) – even a day off work (42%) and time with their partners/spouses (32%) – so they can spend some time with their BFFs. “Canadian women place great value on their friendships,” continues Tomovich. “Things that are normally important: time off work, time with partners – all take a backseat when it comes to our best friends. What better way to help Women’s College Hospital Foundation than by celebrating women’s friendship and honouring the iconic movie?”
Law-abiding citizens Unlike Thelma and Louise’s famous adventure – which included crossing state lines and breaking the law – Canadian women believe their best friends to be law-abiding citizens.Only one in five (20%) say their best friend has – or will – break the law for them.
About Thelma & Louise Released in 1991, Thelma & Louise became not only a critical and commercial success, but also a symbol of women’s rights and aspirations.The film follows the road-trip adventure of Thelma, a meek, passive woman and Louise, a strong-willed and organized woman by comparison.Throughout the movie, the two women embrace their new-found freedom and discover their true selves.
Thelma & Louise was nominated for six Academy Award nominations and won for Best Original Screen Play.Starring Susan Sarandon and Geena Davis, the film also marked a turning point in the career of then unknown Brad Pitt.
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