The FINANCIAL -- CHICAGO - Playboy Enterprises, Inc. (PEI) and London Clubs International
(LCI) announced the official opening of Playboy Club London on Saturday
evening, June 4 with a star-studded gala event.
The new gaming and entertainment venue is located in the exclusive Mayfair area of London.
The private function, hosted by Playboy Founder Hugh Hefner, saw VIP guests hit the red carpet before heading inside the exclusive private members' venue for the first time. Once inside the Jestico + Whiles designed Club, guests were greeted by the newly-recruited London Bunnies, who were wearing iconic Playboy Bunny Costumes complete with ears, collar, cuffs and fluffy white tail.
Guests were then treated to bespoke cocktails by renowned mixologist Salvatore Calabrese and canapés by Executive Head Chef Judy Joo, before enjoying blackjack and roulette on the gaming floor and entertainment by DJ Vice.
Mr. Hefner said upon arrival at the gala party: "I'm thrilled to be here for this very special occasion that celebrates the return of the Playboy Club and its iconic Bunnies to London. People still remember with great fondness the sophistication and romance that the original London Club offered when it opened in 1966. There is a retro-chic quality about Playboy Club London and its Bunnies that will give today's guests an experience they may have missed the first time around."
Hefner attended the event with friends and family including fiancée Crystal Harris, and his two sons Marston and Cooper. LCI CEO Michael Silberling, Playboy CEO Scott Flanders and Hugh Hefner raised their glasses in a toast to the success of the new Club. The evening was spent greeting other VIP guests before partying the night away in the Cottontail Lounge at the Playboy Club London.
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