The FINANCIAL -- Yahoo ! Inc., the premier digital media company, and Summit
Entertainment announced today a comprehensive digital promotional,
broadcast and content experience for THE TWILIGHT SAGA: BREAKING DAWN —
PART 1.
Yahoo! will help Summit unleash the power of the digital canvas as a storytelling medium with a custom-built experience for THE TWILIGHT SAGA: BREAKING DAWN — PART 1 that will live on Yahoo ! Movies, the No.1 movie-focused site with 25 million monthly visitors and across Yahoo !'s leading entertainment sites, with over 80 million monthly users combined*. The site will feature access to insider events — including a live broadcast from the film's premiere — as well as exclusive content and an exciting sweepstakes.
Yahoo!'s campaign for THE TWILIGHT SAGA: BREAKING DAWN — PART 1 includes a week-long promotion on the Yahoo ! home page, the biggest destination on the web with more than 100 million unique monthly users. The home page promotion includes a unique countdown clock running from November 14-17, which will be accompanied by exclusive film content. Promotional activities for THE TWILIGHT SAGA: BREAKING DAWN — PART 1 will also extend across Yahoo ! Music, omg! from Yahoo ! and Yahoo ! Mail, directing fans to this digital destination for all Twilight Saga-related content.
"With over 180 million users every month and the power to reach most moviegoers in America, Yahoo ! is the digital media partner of choice for Hollywood studios. We bring movies to life online with creative and rich online experiences that complement the visual storytelling on the big screen," said Ross Levinsohn, Yahoo ! EVP, Americas region. "Only on Yahoo ! will you find the never-before seen footage and incredible experiences that Twilight fans crave. We are thrilled to be helping build anticipation for Summit's next installment of THE TWILIGHT SAGA."
Yahoo! Movies will livestream the highly-anticipated red carpet arrivals at the premiere in Los Angeles on Monday, November 14, starting at 5:00 PM PT . The livestream will also include interviews with key filmmakers and talent — a premium broadcast only otherwise available to event attendees. During the live broadcast, Twilight fans will be encouraged to submit questions for the stars via Facebook. On site at the red carpet premiere at L.A. Live, Yahoo ! will provide a co-branded social experience with a "Twi-Fi Lounge," with daily programming and free prizes where fans can meet cast members, mingle, and have a "wedding" photo taken with an "Edward Cullen" standee, and share their photos with their social networks.
As part of a daily "Say ‘I Do' Sweepstakes" giveaway during the first 18 days of November, Yahoo ! Movies is giving away a variety of prizes leading up to the premiere including a Volvo S60 R-Design sports sedan — the model driven by Edward Cullen in the movie — along with tickets to the film premiere.
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