| Teen Girls Twice as Likely as Boys to Tweet |
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15/11/2011 01:08 (197 Day 12:44 minutes ago) | |||||
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The FINANCIAL -- Teens have some of the highest social networking penetration of any age group.
eMarketer estimates that 81% of internet users ages 12 to 17 will use social networks at least monthly this year, rivaling the 90% of online 18- to 24-year-olds and the 82% of 25- to 34-year-olds who will do the same. And while usage increases overall may be low at such high levels of saturation, that doesn’t mean teen social media activity is stagnant.
Twitter is still far from being teens’ social network of choice, though. Most teens have an account on just one social site, and for 89% of that group, Facebook is that site. Among teens with multiple accounts, 99% have profiles on Facebook. Even in the multinetwork user group, only 29% had an account on Twitter in addition to other sites.
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