The FINANCIAL -- EcoMedia's EcoAd advertising program has recently grown its
client base, adding nearly 20 new advertisers, each of which have
purchased ad time that will in turn support local environmental projects
in communities across the country.
The EcoAd program, which enjoys broad support within the environmental community, has also added a number of new "green" and community groups to its list of partners and supporters.
EcoMedia's new clients include Boston Properties, Cirque du Soleil, Ford Dealers of Northern California, Solar City and Winthrop Hospital, among many others. The new green and community supporters and partners include Environment California, Environment Now, One Atmosphere, Luminalt, Santa Monica Baykeepers, Solar Schools Initiative, Energy Independence Now, The Better World Group, the International Council for Local Environmental Initiatives (I.C.L.E.I.), The Climate Group and the Foundation for Environmental Education.
"We welcome these new clients, supporters and partners to our EcoAd program, which turns advertising into action," explained Paul Polizzotto, President and Founder of EcoMedia. "Every year, corporations spend hundreds of billions of dollars in advertising. At EcoMedia, we leverage that money to fund a wide range of environmental projects in local communities. Ultimately, we want consumers to expect and demand that the commercials they watch, listen to and read will do something to improve the quality of their lives. That's our definition of green media."
"I believe that people – and companies – basically want to 'do good' but a lot of people are skeptics," said Wendy James, President, The Better World Group. "EcoMedia's EcoAd program is a terrific way to actually deliver the goods by making certain that a portion of each ad dollar goes to a great environmental cause. We need everyone pulling together to get closer to our goals, and this is a great way to add to our growing network of sustainable neighborhoods and communities."
The EcoAd program provides advertisers with the option of purchasing advertising that will deliver added value beyond a traditional marketing campaign. With the purchase of every EcoAd package, a portion of dollars spent goes directly toward funding environmental and clean energy projects, all of which have been identified by local municipalities and public entities as being critical. EcoAd advertising packages are available across CBS platforms, including network, local television, radio, outdoor, and online.
In addition to adding new clients, supporters and partners, EcoMedia has also put EcoAd dollars to work by launching projects in California, Massachusetts and Texas with three previously announced clients. Each project will make a significant environmental impact in their respective communities. Additional EcoMedia environmental projects will be announced in the coming months.
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