The FINANCIAL -- REDMOND, Wash. — Sept. 12, 2011 — Xbox 360 today announced the upcoming
Gaming and Giving for Good (G3) Xbox LIVE charity event taking place
Saturday, Oct. 1, to benefit Extra Life, a Children’s Miracle Network
The charity is an organization that supports 170 children’s hospitals across North America. G3 will harness the power of millions of members on Xbox LIVE, the online entertainment network for Xbox 360, encouraging participants to raise money donated from family and friends for every hour spent gaming online. As part of the event, all participants will register at Xbox.com/g3 and receive a free Xbox LIVE Gold Membership for the weekend to play their favorite games. Xbox LIVE Gold allows users to play games online with friends and family and receive exclusive discounts on Xbox LIVE content.
“We are inspired by the support from the gaming community and how it has rallied around our Extra Life programs to support Children's Miracle Network Hospitals,” said John Lauck, president and CEO of the Children’s Miracle Network. “We’re honored and thrilled that Xbox is helping the Extra Life fundraising effort with its G3 event on Xbox LIVE.”
In addition to the event on Oct. 1, Xbox will host a series of Game with Fame activities the week of Sept. 26 at the G3 Miracle Lounge in Los Angeles, where Xbox LIVE members will have an opportunity to play video games on Xbox 360 with celebrities.
Xbox has also joined forces with GameStop, the world’s largest multichannel retailer of video games, to help drive participation across the country and host in-store events with key celebrities to raise awareness for the effort. GameStop and 2K have already raised more than $70,000 (U.S.) for Children’s Miracle Network hospitals in advance of the online event. Hulu, EA, Capcom Entertainment, Square Enix and other companies are supporting the event.
“GameStop associates are passionate about giving back to the communities in which we operate,” said Paul Raines, chief executive officer for GameStop. “We look forward to raising awareness and money for this tremendous cause with the help of gamers nationwide.”