The FINANCIAL -- With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year, according to Toyota.

To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5 on NBC. The :30 second commercial is scheduled to run during the first half of Super Bowl XLVI. The ads were created by Attik, a Lexus roster agency, while the overall GS launch advertising is headed by Lexus’ agency of record, Team One.

Leading up to its Super Bowl commercial, Lexus is embarking on a unique social media activation called TweetDrive Engineered by Lexus. It is a socially-fueled game engaging football fans during the professional football playoffs.

Yardage is accumulated by tweeting the correct answers to a mix of trivia and predictive gaming questions using the LexusTweetDrive hash tag. For each playoff game a fan plays TweetDrive, they are entered to win the grand prize -- a trip for two to an NBC Sports Premium Event.To participate, fans just need to register at NBCSports.com and watch for tweets from Lexus using LexusTweetDrive during playoff games and throughout the week through January 22, 2012.

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