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Wednesday, May 30, 2012
News Making Money

‘Chevy Happy Grad’ Wins Route 66 Super Bowl Ad Contest

20/01/2012 04:54 (131 Day 09:46 minutes ago)

The FINANCIAL -- “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest,according to General Motores.

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The ads had more than 32 million total online views between December 22 and January 14.Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York.

During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration.

 

 

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