The FINANCIAL -- Tata Global Beverages announced its results for the quarter ended December 31, 2011, this afternoon,according to Tata.

Twenty-five years of the Tata Tea brand in India was commemorated by the launch of the Soch Badlo campaign calling on the nation to embrace positivity and work together towards a brighter tomorrow. During the quarter, the company cemented its volume and value leadership position in India and recorded volume increases across all India-based brands, with high-profile marketing activity for Tata Tea Premium yielding positive results.

The ongoing Tetley Tea Folk media campaign in the UK zoned in on Tetley Extra Strong and Tetley Green and the brand maintained its clear leadership position in Decaf and Redbush, at the same time as growing mainstream black tea share. In Australia, Tetley Chai Latte, launched in the previous period, is achieving well above planned levels and, in Canada, both Tetley Infusions and new product innovations such as Perk and Green Pomegranate are making distribution gains.

The company’s consolidated total operating income for the quarter was Rs1,802 crore was 12 per cent higher as compared to the corresponding period of the previous year, reflecting improved performance in most major markets also aided by the impact of price increases in some markets.

The group’s profit after interest but before exceptional items for the quarter at Rs157 crore is higher than the corresponding period of the prior year mainly due to improved operating performance and lower interest costs that are partially offsetting the impact of commodity cost increases.

In the standalone Tata Global Beverages results for the quarter, the total operating income at Rs531 crore reflects a growth of 12 per cent driven primarily by improved performance in the branded tea operations. Profit after interest but before exceptional items at Rs101 crore is substantially higher compared to the corresponding quarter of the previous year attributable to improved operating performance and lower interest costs.

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