The FINANCIAL -- Chevrolet is going big on Super Bowl Sunday with five new ads, including a first-of-its-kind music video with the new Sonic subcompact and the band OK Go.

According to General motores, in the music video, the four members of OK Go are shown in a specially equipped Sonic, driving through a race course lined with musical instruments and other homemade sound-generating objects.  The car is used to play the instruments along the route with devices attached to the body panels, as well as to the wheels and tires.  The sounds generated along the course make up the music in the song.

In addition to the music video, Chevrolet will debut two other ads for the Sonic and one each for the Volt electric vehicle with extended range and Silverado full-size pickup. Also airing during the telecast will be the Chevrolet Route 66 Contest winning ad “Chevy Happy Grad,” created by 26-year old Long Island resident, Zach Borst.

Chevrolet has a strong digital presence during the Super Bowl with a number of initiatives including the first-of-its-kind Chevy Game Time app, which allows viewers of Super Bowl XLVI to play trivia, interact with each other via Twitter, participate in polls and possibly win one of 20 Chevrolets or thousands of other prizes. The app has been downloaded more than 300,000 times since it was made available during the NFL’s NFC Championship game.

Chevrolet is also the automotive exclusive advertiser for the NBCSports.com Game Day livestream coverage for desktop and tablet computers.  Visitors to NBCSports.com, NFL.com YouTube and Hulu may see one of several videos featuring “The Office” star Rainn Wilson encouraging them to watch Chevrolet’s Super Bowl ads.  Chevrolet is also the exclusive automotive partner for the Facebook Super Bowl program and is partnering with Twitter and the NFL on Twitter’s 'Road to the SuperBowl' and NFL Huddle site.

Chevrolet is again the sponsor of the Super Bowl MVP trophy and will present the winner with a 2012 Chevrolet Corvette Convertible.

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