The FINANCIAL -- Alicia Boler-Davis was appointed Tuesday to U.S. vice president, Customer Experience, responsible for leading General Motors’ effort to make the way customers are treated a driver for repeat purchases of Chevrolet, Buick, GMC and Cadillac products and services.

Boler-Davis, whose appointment is effective immediately, will report to GM North America President Mark Reuss.

According to General Motores, Boler-Davis, currently plant manager, Orion Assembly and Pontiac Stamping in Michigan, replaces Paul Copses, who was appointed to the newly created position in 2011. Copses will assume leadership of GM Customer Care and Aftersales Global SAP project, a key enabler to achieving world-class customer service. 

Boler-Davis started her GM career in 1994 and has served in various engineering leadership positions including Vehicle Line Director/Vehicle Chief Engineer, Small Car; Plant Manager for both Lansing Consolidated Operations and Arlington Assembly. She earned a bachelor’s degree in Chemical Engineering from Northwestern University and a master’s degree in Engineering from Rensselaer Polytechnic Institute.

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