| Johnson's Brand Launches Johnson's Natural Product Line for Babies and Kids |
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27/08/2010 12:00 (534 Day 12:54 minutes ago) | |||||
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The FINANCIAL -- JOHNSON’S Brand, one of the leading experts in baby skincare, introduces JOHNSON’S NATURAL, a line of products that naturally and gently care for baby’s skin and hair featuring at least 98 percent plant and fruit-derived natural ingredients.
"The new line supports the needs of a growing number of moms looking for natural products as part of a natural lifestyle. JOHNSON'S NATURAL product line is formulated with a unique combination of at least 98 percent naturally derived ingredients, the iconic NO MORE TEARS formula and our ALLERFREE fragrance, containing subtle notes of white floral, powder and vanilla scents, which is naturally derived and free of known allergens and irritating essential oils. The line consists of five product offerings for moms with children of varying ages: JOHNSON'S NATURAL HEAD-TO-TOE Foaming Baby Wash, JOHNSON'S NATURAL Baby Shampoo, JOHNSON' NATURAL Baby Lotion, JOHNSON'S NATURAL Kids 2-in-1 Kids Hand & Face Foaming Wash, and JOHNSON'S NATURAL Kids 3-in-1 Shampoo, Conditioner & Body Wash," Johnson & Johnson reported.
“JOHNSON’S is a leader in developing baby products that are mild and gentle to meet the different needs of all moms and caregivers,” says Rich Hildebrandt, group product director for JOHNSON’S Brand. “We’re thrilled to provide moms with trusted, natural products that are affordable and available at mass retail. Not all natural products are suitable for children, but the new line by JOHNSON’S is not only designed specifically for babies, it also won’t break the bank.”
To coincide with the launch of the new line, JOHNSON’S is introducing a new micro site, www.johnsonsnatural.com , where moms can get information about the products and ingredients, receive coupons and view a new video series. The video series entitled “Baby Steps to a Natural Lifestyle,” showcases real moms who offer tips on how to incorporate natural living into everyday family life affordably. The videos feature real-life moms including natural lifestyle expert and author Sara Snow, prominent mommy blogger and co-founder of Cool Mom Picks Kristen Chase, and Holly Ambrose, a mom blogger who regularly works with the National Wildlife Federation.
Recognizing that part of living a natural life for moms includes the ability to introduce little ones to the great outdoors, JOHNSON’S has teamed up with National Wildlife Federation in support of their efforts to inspire families to spend more time outdoors in nature.
“It’s never too early for moms to spend time in the outdoors with their babies and introduce them to nature at an early age,” says Meri-Margaret Deoudes, National Wildlife Federation. “We’re excited to be working with JOHNSON’S® and have them join our efforts to help parents and families connect with nature.”
The new JOHNSON’S NATURAL product line is now available nationwide at food, drug and mass retail stores, and has suggested retail prices that range from $4.59 for 9 oz. to $6.49 for 18 oz.
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