The FINANCIAL -- After a day on the tennis court with his doubles
partner and wife, Joy, Regis Philbin takes Advil to relieve the pain
that comes from a long match.
Just like millions of Americans who rely on Advil to relieve their tough pain, Regis and Joy have real stories to tell about how Advil helps them keep doing what they love. The Philbins are the first famous faces to join real Advil users who share their Advil stories. The advertisements, which focus on the Philbins’ love of tennis and were shot on their home-court, are now available on TakeAdvil.com and will begin airing on TV in early October.
“I always trust Advil to fight my pain,” said Regis Philbin on the set of the commercial shoot. “With my busy lifestyle, I don’t have time for pain but when it does hit, I rely on Advil, especially after Joy and I spend the afternoon beating our opponents on the tennis court!”
Regis and Joy join other Americans who have told their stories of pain relief in Advil’s testimonial-style ads this year. Their stories, as individual as their personalities, shed light on the reality that pain often disrupts our busy lives, and like millions of other pain sufferers, they look to Advil for relief. These stories can be viewed at TakeAdvil.com.
“For more than 25 years, millions of people have trusted Advil, not just for relief, but to help them do what they love without surrendering to pain,” said Srini Sripada, senior director, Pain Management, Pfizer Consumer Healthcare. “We know that our Advil consumers are our greatest ambassadors and that pain is something that everyone shares – famous or not. We are excited to showcase the incredible stories from so many pain sufferers who are finding relief with Advil, and are thrilled that the Philbins will be sharing their story with America.”
Advil users are invited to watch the stories, and add a story of their own. Consumers can now log on to TakeAdvil.com to share their Advil story for a chance to win $25,000 plus a weekend in New York City doing the types of things that Regis and Joy Philbin love to do and will even dine with the couple. No purchase necessary and contest entry deadline is October 31, 2011.
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