The FINANCIAL -- Zillow, Inc., which operates real estate website Zillow.com, Zillow Mortgage Marketplace, and one of the leading mobile real estate platforms, on April 11 announced the acquisition of Postlets, one of the leading online real estate listing creation and distribution platforms.

Postlets enables individual real estate agents, property managers and landlords to create listings and send them to 13 real estate and social media websites, according to Zillow.

Founded in 2005, Postlets has more than 500,000 registered users, who currently use Postlets to distribute more than 350,000 for-sale and for-rent listings across the country. As part of the acquisition, Postlets co-founders Asher Matsuda and Raymond Chen have joined Zillow as full-time employees. Postlets will continue to send listings to its current distribution partners.

"Postlets is a terrific tool for agents, property managers and landlords to promote their listings and manage their online presence," said Spencer Rascoff, Zillow CEO.  "We are very excited to have the Postlets brand and its talented founders join our team."

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