| Trulia And Centry 21 Real Estate Form New Partnership To Offer Online Marketing Solutions |
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16/04/2011 04:28 (410 Day 16:48 minutes ago) | |||||
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The FINANCIAL -- Trulia, one of the leading resources for real estate professionals, homebuyers and sellers, on April 15 announced a new partnership with Century 21 Real Estate LLC, franchisor of the world’s largest residential real estate sales organization, that includes the launch of the CENTURY 21 Showcase Advantage Listing Program, which includes a custom-tailored Trulia advertising solution for agents and brokers.
Through this new partnership, for a limited time, CENTURY 21 brokers receive exclusive pricing on Trulia’s premium listings product, as well as access to a new audience of consumers online. CENTURY 21 brokers who wish to enroll in the Showcase Advantage Listing Program, according to the company.
“Negotiating agreements like this on behalf of our System members highlights the benefits of being associated with the largest real estate sales organization in the world with the most recognized brand in real estate,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “The Showcase Advantage Listing Program, of which Trulia is a valuable component, enables our System members to deliver exceptional value to their customers and increased exposure for their properties.”
Trulia’s advertising solutions provide CENTURY 21 real estate professionals with enhanced exposure for their listings. In February of 2011, Trulia was recognized as the fastest growing real estate site and the fourth fastest growing U.S. site overall (comScore Feb 2011). Through the growth of both audience and consumer engagement, brokers already using Trulia’s Premium Listings product have experienced 60 percent year-over-year growth in buyer and seller leads sent from Trulia (Internal Trulia Data, Jan 2011).
“Trulia is dedicated to making valuable connections between consumers and real estate professionals through our online marketing solutions. It is our goal to become the industry’s number one marketing channel and our partnership with CENTURY 21 Real Estate brings us one step closer to that goal,” said Georg Gerstenfeld, VP of Business Services at Trulia. “We are confident that CENTURY 21 brokerages will benefit from access to Trulia’s audience of buyers and sellers.”
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