The FINANCIAL -- SAN
FRANCISCO, July 21, 2011 – Trulia.com home buyers and sellers, today
announced the launch of Trulia Instant Leads, a new online real estate
lead notification system powered by Twilio, a leading communications
provider.
Trulia Instant Leads helps real estate professionals meet more clients by automatically calling the agent’s mobile phone when consumers leave their phone number, instantly connecting both parties live on a phone call. When consumers do not leave a phone number, or agents cannot answer the phone, Instant Leads will automatically send the agent a SMS text message with the consumer’s contact information.
Using Trulia Instant Leads enables agents to gain first mover advantage in responding to leads, increasing their chances of converting their leads into clients.
“Using Twilio, we’ve built what we believe to be a one-of-a kind powerful service that gives agents the opportunity to respond quickly to consumers' inquiries, meet more clients and close more transactions,” said Georg Gerstenfeld, VP of Business Services at Trulia. “Twilio’s technology has allowed Trulia to create instant connections between consumers and real estate professionals. When consumers get a quick response it allows agents to build more relationships with potential clients.”
"Trulia has led the way in many aspects of connecting buyers to properties and agents in the real estate market, and Trulia Instant Leads is a great use of Twilio's voice and text messaging products," said Jeff Lawson, Twilio CEO. "We're excited to power another transformative product from an industry-leader, and expect Trulia Instant Leads will re-invent how agents connect with consumers."
Instant Leads Increases The Chance of Turning Online Leads Into a Client 100X
Agents who have instant access to their leads and respond to inquiries within the first five minutes have a greater likelihood of connecting with leads on the first call. Research has shown that the odds of contacting an online lead if called within the first 5 minutes versus 30 minutes drops 100 times, and the odds of qualifying an online lead if called within the first 5 minutes versus 30 minutes drops 21 times[1]. Using Instant Leads and responding to online leads immediately can allow agents to catch the consumer at the peak of interest—while they’re still searching online and near a phone.
Related Stories
