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Wednesday, May 30, 2012
News Making Money

TAV Airports releases new image film

27/01/2012 08:08 (124 Day 13:03 minutes ago)

The FINANCIAL -- A global brand in Airport operations, TAV Airport s has showcased a series of short movies involving the highly sophisticated structure it has been operating.

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The script of the image film is based on two passengers coming to the Airport and how they benefit from the services provided by TAV. During the film, life ceases for a moment in order to answer the question “What if TAV did not exist?”

 

Besides the new image film, TAV released a longer introduction movie outlining all aspects of the integrated services it provides, and a Group movie, which includes TAV Construction and other subsidiaries. Produced by Dreambox, credits of the image film include the renowned Dutch director Louis Van Zwolwith and director of photography Steve Walker.

“At TAV Airport s we are positioning our services with the purpose of making air travel pleasurable” said Bengi Vargül, TAV Airport s Corporate Communications Coordinator. “TAV employees are the invisible heroes of the Airport . Through this film we have tried to underline that a seamless system is not achieved by chance and that TAV is the main player behind the scenes, providing a structure which runs like clockwork.”

 

The new films were promoted by teasers with the taglines, “What is going on at the Airport ?” and “Flights have stopped, the passengers are surprised…” for a week through social media channels. The teasers have had thousands of hits in social media in a short period of time.  The films were shot in 10 days with a team of 35, in Istanbul Ataturk and Ankara Esenboğa Airport s in Turkey, Enfidha Airport in Tunisia and Skopje Airport in Macedonia –all operated by TAV. Post production was completed in three weeks by a team of 20.

 

 

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