The FINANCIAL -- Lindley Venue Catering has launched a new range of branded food retail concepts and extended its partnership with Starbucks Coffee Company.

Tottenham Hotspur FC's White Hart Lane Stadium was the first to benefit from some of the new brands. According to Caterer and Hotelkeeper, The New York Jack's Hot Dogs, Pie Factory and N17 Deli concepts were installed at in the autumn, resulting in an 18% increase in total cash takings. Hot dog sales jumped by 28%, while pie sales saw a 19% lift.

The concepts, which also include Pie & Mash Co, FGB and Henry's Chicken, as well as bespoke deli concepts, are now available to roll out to Lindley's other professional football and rugby stadia clients.

Lindley has also strengthened its partnership with Starbucks to introduce the "We Proudly Serve..." coffee proposition into stadium environments, both on the public concourse and in hospitality areas.

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