The FINANCIAL -- The Canadian hotel industry reported decreases in all three key performance measurements during the week of 28 February-6 March 2010, according to data from STR.

In year-over-year measurements, the industry’s occupancy decreased 0.4 percent to 55.3 percent. Average daily rate fell 0.9 percent to finish the week at CAD$125.36. Revenue per available room for the week dropped 1.3 percent decrease to CAD$69.36.

Among the provinces, Prince Edward Island led the occupancy increases, jumping 38.1 percent to 40.2 percent. Newfoundland was the only province to end the week with a double-digit occupancy decrease, falling 13.1 percent to 51.9 percent.

British Columbia reported the largest ADR increase, rising 22.7 percent to CAD$154.90, followed by Prince Edward Island with a 10.1-percent increase to CAD$83.59.  Alberta posted the largest ADR decrease, falling 7.4 percent to CAD$127.58, followed by Ontario with a 7.3-percent decrease to CAD$119.00.

Two markets experienced RevPAR increases of more than 20 percent: Prince Edward Island (+52.0 percent to CAD$33.63) and British Columbia (+25.6 percent to CAD$91.57). Alberta reported the largest RevPAR decrease, falling 12.6 percent to CAD$71.75, followed by Newfoundland (-10.7 percent to CAD$59.50), Ontario (-7.9 percent to CAD$64.92) and Manitoba (-7.7 percent to CAD$62.88).

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