The FINANCIAL -- Dunkin’ Donuts on May 17 announced Drayton Martin as the company’s new Vice President, Brand Stewardship.
In this role, Ms. Martin will lead the development and implementation of Dunkin’ Donuts’ brand messaging across all channels including advertising, packaging, in-store and digital while overseeing the company’s internal brand marketing team and external creative agency partners. She will report directly to Tony Weisman, Chief Marketing Officer, Dunkin' Donuts U.S.
Ms. Martin brings more than two decades of advertising and marketing experience and expertise to Dunkin’ Donuts. During the past 14 years in leadership roles at MullenLowe, she directed transformative identity and positioning campaigns for several iconic brands, such as JetBlue, Century21, Four Seasons Hotels & Resorts and many more. Previously, Ms. Martin also worked at several top advertising agencies throughout the country. She is a graduate of Wellesley College, according to Dunkin’ Donuts.
“Drayton has a long and successful track record in creating compelling creative work and leading strong teams that have helped transform leading global consumer companies,” said Tony Weisman. "Her extensive experience makes her well-positioned to lead and advance our creative vision and long-term strategic plans to drive engagement and excitement for the Dunkin' Donuts brand, and strengthen our position as the leading on-the-go, beverage-led brand.”