H&M group joins WWF at the World Water Week

H&M group joins WWF at the World Water Week

H&M group joins WWF at the World Water Week

The FINANCIAL -- Water is one of the greatest challenges humanity faces. Belonging to an industry in which water plays a critical role – from growing cotton and dyeing fabrics, to washing our clothes at home – H&M group has a great responsibility.

Our goal is simple, yet ambitious, to become a leading water steward within the industry. We are, however, aware that solving the challenge cannot be done by a single brand. The time has come for brands, stakeholders, sectors and nations to join forces to see an industry-wide change and preserve water as the treasure it is.

With this vision in mind, H&M group participates in several sessions at this year’s World Water Week in Stockholm. The evolution of the water risk assessment in the value chain and water stewardship collaboration for the textile sector are some of the topics to be discussed together with WWF and many other stakeholders.

H&M group has been working on a sustainable water management for many years, developing higher standards and stricter requirements. That has led to positive results in reducing water impacts along the value chain. However, it is by joining forces that we can go further. This is why we engage with other organizations, brands, suppliers, policy-makers and governments through several initiatives. Our global partnership with WWF – the first of its kind in the fashion industry – and our work with other brands within the Swedish Textile Water Initiative (STWI) are a few examples.