The FINANCIAL -- eBay, the online marketplace, is launching Catch, a new shopping experience that brings fun, inspiration and value by offering cool, trendy and unexpected products at the best prices.
Catch caters to users who love to browse and to discover. The platform specifically addresses the young value shoppers, a big group among the millennial segment, who want to discover the newest and hottest products at great prices, shop spontaneously and have high expectations for service and engaging, fun experiences. Catch brings together the best of value inventory from eBay’s sellers from Germany as well as from all over the world.
In addition to traditional product categories such as Fashion, Home and Tech Gadgets, Catch brings to users an experience of thematic product “worlds”, allowing them to shop the way they live – whether it be Wanderlust for the avid traveler, or Pink Wall for one who is excited about anything in the pastel hue. The combination of Catch’s trend-spotters, tastemakers and data scientists allows the platform to create these worlds and tailor them directly for what’s relevant to value-oriented millennials, bringing the best of eBay’s vast inventory to the Catch experience. eBay is launching Catch as a beta version exclusively in the German market.
Catch surfaces the best of eBay’s value inventory – in fun and inspirational ways. It stems from a mix of German and international sellers.
The new experience caters for the younger value shoppers’ and millennials’ needs for a shopping experience that offers both convenience and engagement. The experience offers high levels of safety, building on eBay’s deep experience and proven trust programs like Buyer Protection and eBay Guarantee that will also apply to purchases made on Catch. At the same time, the experience is very transparent. Every item’s description clearly outlines the different shipping options and costs as well as expected delivery times. In addition, a large portion of the items offered on Catch ship completely for free.
Catch has been designed as a beautiful, visual-first experience that is clean and streamlined. It is primarily aimed at a mobile audience where trending shopping categories can be browsed in short snackable moments. This style of shopping resonated well during testing with millennial shoppers and fits with their shopping preferences.