The FINANCIAL -- According to the Ipsos Affluent Survey Europe, nine out of 10 Affluents (88%) have made an online purchase in the last 6 months.
Money is spent on holidays or media
The European Affluent spent €1,723 on average in the last six months, but a significant part spent even more - 1 in 5 Affluents spent over €2,000 online. Europe’s ‘biggest spenders’ can be found in the United Kingdom and Norway. Polish and Hungarian Affluents spent less, but still over €800 on average.
Most purchased products online are holiday (hotel, holiday airline tickets) or media related (books, music).
29% of the Affluents that have made online purchases in the last 6 months regularly use a mobile or tablet to buy products and services.
Online shopping differs per country
The highest share of online shoppers can be found among the British and Irish Affluents, the share is lowest amongst Finnish and Hungarian Affluents.
Europe's 'biggest spenders' can be found in the United Kingdom and Norway. Polish and Hungarian Affluents spent less, but still over €800 on average.