Zurich study identifies key factors which motivate emigration

Zurich study identifies key factors which motivate emigration

Zurich study identifies key factors which motivate emigration

The FINANCIAL -- The ebb and flow of the global economy has had an impact on people’s motivations, with a quest for job security and economic stability featuring prominently, according to a survey commissioned by Zurich, insurance provider company.


The availability of reliable health insurance is a more significant consideration than schools or pensions when people are deliberating a move oversea. North America (31%) is rated as the most appealing destination to start a new life, closely followed by Austria, Germany and Switzerland (29%) as well as Australia/New Zealand (28%). These are the most important findings of an international survey conducted by GfK on behalf of Zurich Insurance Group (Zurich) with over 7,750 respondents in 12 different countries.

The most important “safety aspects” to underpin a decision to emigrate are job security (43%), a low crime rate (39%) and political stability (38%). But insurance also plays an important role. For 22% of respondents, reliable insurance coverage for illnesses and disability is crucial. 20% opt for safe pensions, compared with only 14% for schools, according to Zurich.


Austrians are more concerned about the availability of insurance than any other safety factor (49%) while Germans are also considerably more concerned than global averages (44%). Australians and Mexicans are far less concerned about insurance (10% each), preferring to focus on low crime rates. Russians are most concerned about natural catastrophes (24%), in contrast to Spanish, Italian and Portuguese respondents at around 5% each.

The condition of the economy and particularly employment opportunities are at the forefront of motivations when considering emigration. 49% of those surveyed select either better job opportunities or unemployment at home as key factors in their deliberations and this trend is particularly pronounced in Southern Europe, with over 70% of Spanish and Portuguese respondents pre-occupied by (un)employment. Austrians and Germans are most likely to emigrate for love, with 38% and 29% respectively, citing the draw of a partner in a different country compared with only 12% of respondents globally.

In overall terms, over one-third of respondents (38%) are considering emigration or have already emigrated, although almost half of those (15%) feel too anxious to actually make the move. Of those not considering emigration, 17% believe they already live in the best country while a further 17% feel most secure at home, according to Zurich.