Mitsubishi Motors North America, Inc., (MMNA) today reported April sales of 12,047 units, up 11.1% from last April's total of 10,841.*Year-to-date, Mitsubishi sales are up 19.6%, compared to the January-April period in 2006.
"We are particularly pleased that sales of our all-new fuel-efficient 2008 Lancer are off to a tremendous start," said MMNA CEO Hiroshi Harunari. "At the same time our all-new Outlander crossover SUV continues to sell very well."
Lancer sales for the month were 3,860, up 263.5% compared to April 2006. This was the largest sales month for Lancer in nearly three years (May 2004).
Other April sales highlights:
Outlander closed at 2,047 units up 152.4% from last year's volume.
Endeavor sales were 1,375, up 3.4% from April 2006.
For six consecutive months - and nine of the last ten months - Mitsubishi sales have increased compared to the same month of the prior year.
* -- the DSR increase for April was 20.4%, with 24 selling days in 2007, and 26 selling days in 2006.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 520 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.