The FINANCIAL -- On April 22 Trulia, one of the leading home search resources for buyers and renters, introduced Trulia for Apple Watch. The new Apple Watch app extends the utility of the Trulia app for iPhone, providing a great way for home seekers to find the right homes and connect with agents. The app is available for Apple Watch users beginning Friday.
“The majority of Trulia’s visitors are using mobile devices, because real estate search is ultimately done on-the-go and we are already providing a great experience for that,” said Jeff McConathy, Vice President of Engineering for Trulia. “Trulia sees wearable platforms, such as Apple Watch, as an extension of what people are already doing on their smartphones, so we are focusing on providing lighter, location-based, relevant information that improves the home search experience.”
Smartwatches in general are predicted to grow in popularity over the next several years. Global smartwatch shipments are forecast to surge over 500 percent from 4.6 million units in 2014 to 28.1 million units in 2015, according to Strategy Analytics, with the bulk of the growth coming from the Apple device, according to Trulia.
“Technology and innovation have been at the heart of the ongoing transformation of the real estate industry,” said Jeff McConathy. “When we released the first nationwide real estate app for iPhone it was hard to imagine that several years later we would be generating the majority of our traffic from mobile devices. That’s why Trulia now develops products for four leading wearable device platforms, because home search, location, and mobility are inextricably linked and Trulia intends to be wherever people are looking for homes.”