The FINANCIAL -- Zillow Group, which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and Web, on May 27 announced that northern Colorado-based Information and Real Estate Services, LLC, (IRES Multiple Listing Service) has signed a direct agreement allowing their 6,000 brokers the ability to send their listings to Zillow and Trulia.
As a part of the new partnership, Zillow Group will also offer expanded metrics on IRES listings through ListTrac - making IRES the first MLS to offer its members expanded, customized reporting metrics about their listings on Zillow and Trulia through ListTrac, according to Zaillow.
"Metrics about listing performance are very important to all our MLS partners," said Errol Samuelson, Zillow Group chief industry development officer. "The Zillow Data Dashboard is a great reporting option, but we also are pleased to help our partners by providing them access to other metrics with their partner of choice. It goes back to our goal of providing the most value we possibly can to the MLS and its members."
"We are very excited to have Zillow statistics in ListTrac," said Lauren Hansen, IRES chief executive officer. "This gives our brokers the ability to see listing activity from various websites in one report. ListTrac also provides a weekly report for sellers so they are kept up to date with online marketing efforts. With Zillow's large consumer audience, we felt it was important to include their statistics in ListTrac and are pleased with the partnership."