The FINANCIAL -- All 23 Star Alliance member carriers serving North America are once again participating at the Global Business Travel Association’s (GBTA) Annual Convention, which this year is being held in Orlando, Florida,July 27th - 29th.
The Alliance booth (#930) will be the one-stop shop for attendees wishing to find out more information about the Alliance and its member airlines. The booth layout features an open look and feel, with the round concierge desk welcoming customers. The Alliance’s overall offer to corporate travel buyers and customers is manifold, ranging from individual travel solutions offered directly by the member airline, to contracts with several airlines under the Star Alliance banner. As all offers are tailor-made, delegates are asked to drop by and speak to the representatives from the participating Star Alliance airlines. Each airline has a designated kiosk where their representatives can provide the relevant information and hold individual customer conversations, according to Star Alliance.
This year’s Star Alliance booth promotion is a slot machine: hit three Star Alliance Stars on the winning line and walk away with one of the many fabulous airline roundtrip tickets for two. All direct GBTA members have one chance each to play and can get up to five additional chances if they visit the various Star Alliance member carrier kiosks to obtain more information on these airlines.
To showcase their premium cabin products, Air Canada, Avianca and LOT Polish Airlines are displaying Business Class seats.
With regard to its global network, Star Alliance has just this past week welcomed Avianca Brasil to its global family. The airline has added 15 new destinations to the Alliance’s existing 12 in Brazil, while at the same time providing a domestic offer in Latin America’s largest aviation market. In addition, Star Alliance member airlines are continuing to expand their offer to the USA and Canada. For example, the Alliance’s Houston hub will see the addition of three member carriers by the end of the year. ANA and EVA Air have already launched non-stop flights from Tokyo and Taipei, with Air New Zealand beginning services from Auckland in December. 23 Star Alliance member carriers offer more than 6,800 weekly international flights to/from North America connecting 148 destinations in 80 countries. Globally, the Alliance’s network of 28 airlines covers more than 18,500 daily flights to 1,330 airports in 192 countries.
Last, but not least, Star Alliance is the first airline alliance to offer a dedicated fare for Premium Economy Class travel for the popular Round the World fare product, which can now be booked for travel on the following Star Alliance member carriers: Air Canada, Air China, Air New Zealand, ANA, EVA Air, Lufthansa, LOT Polish Airlines, SAS, Singapore Airlines, THAI and Turkish Airlines.